課程長度
以作業及論文評估
由 UCAM 和 IBES 頒發
可選Global Mkt 或 Digital Mkt
雙聯學位課程
西班牙The Universidad Católica de Murcia (UCAM) 和 法國 Institut Brittany d'Enseignement Supérieur (IBES) 現提供市場學碩士雙聯學位課程。課程安排以完全線上方式或混合學習方式授課，其中部分面對面課堂大學可能安排在當地的教育中心舉行。至於香港中心，所有課程均採用線上模式授課。
雙學位課程的優勢
- 一個課程，獲取兩所大學頒授的學位
- 持有認可資歷，可獲學科豁免
- 學費經濟實惠，學習進度自行決定，所有科目均可透過網上平台完成
- 著重實踐，毋須考試
- 最快1年完成碩士課程
- 100%習作評核方式
UCAM
The Universidad Católica de Murcia (UCAM)，又稱聖安東尼奧天主教大學，是位於西班牙東南部城市穆爾西亞的一所私立大學。它是1996年為回應教會的號召而成立的第一所天主教大學。如今，UCAM擁有16,000名學生和約1,000名教授。UCAM的學生中有10%來自97個國家，分佈在五大洲，這使得它成為一個多元文化和創造財富的中心。超過4,600名國際學生接受了UCAM的本科、研究生和大學專業學位的培訓。
Programme Structure
The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.
5 Common Core Modules
(10 ECTS each)
- Strategic Marketing Management
- Marketing Analytics
- Social Media Marketing
- Understanding Consumer Buying Behaviour
- Business Research Methodology
Core Specialisation Module
(10 ECTS each) (Choose one)
- Global Marketing
- Digital Marketing
Research Project
(30 ECTS)
The Research Project can be started after completing the 6 modules.
Assessments
The modules are assessed through a work-based management report, assignments and/or case studies or simulations, and it shall be between 3,500 - 4,500 words. The Research Project shall be between 12,000-15,000 words.
The Dual Awards
Master of Arts in Marketing from IBES
Master of Arts in Marketing Titulo Propio from UCAM
Entry Requirements
- A bachelor's degree qualification in any subject from a recognised institution; or
- A professional qualification equivalent to a degree and a minimum of 2 years of work experience; and
- IELTS overall band of 5.5 or equivalent; or those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency requirement.
Course Contents
Admission Process
Step 2
Upon receiving all documents, the application will be processed and reviewed within one week.
Upon acceptance, an offer letter will be sent to you.
Step 3
Acceptance of Offer
Referral
When you refer someone, you're not just helping them, but also contributing to the growth and development of our community's skills. Your friends can receive a fee waiver on their program fees, and you can earn cash-back rewards. It's a win-win situation where both you and your friends benefit!
Student Support
Here are the student support services you'll receive:
- Personalized English Writing Mentoring Session
Get one-on-one guidance and support for your English writing skills. - Student Support Team Access
Receive assistance with administrative matters from our dedicated support team. - Academic
Mentors: The mentors are available to provide academic support throughout your program. - Program
Induction Meeting: Attend an introductory meeting before the program begins to get acquainted with the details and requirements.
Disclaimer
- Information is accurate at the time of publication and is subject to change.
- The course is a purely distance learning course and is therefore not subject to the registration requirement. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
- Hopkins is a marketing partner of IBES and represents IBES.
