课程长度
以作业及论文评估
由 UCAM 和 IBES 颁发
可选Global Mkt 或 Digital Mkt
双联学位课程
西班牙The Universidad Católica de Murcia (UCAM) 和 法国 Institut Brittany d'Enseignement Supérieur (IBES) 现提供市场学硕士双联学位课程 (可选专科：全球营销 或 数码营销）。课程安排以完全线上方式或混合学习方式授课，其中部分面对面课堂大学可能安排在当地的教育中心举行。至於香港中心，所有课程均采用线上模式授课。
双学位课程的优势
- 一个课程，获取两所大学颁授的学位
- 持有认可资历，可获学科豁免
- 学费经济实惠，学习进度自行决定，所有科目均可透过网上平台完成
- 著重实践，毋须考试
- 最快1年完成硕士课程
- 100%习作评核方式
UCAM
The Universidad Católica de Murcia (UCAM)，又称圣安东尼奥天主教大学，是位於西班牙东南部城市穆尔西亚的一所私立大学。它是1996年为回应教会的号召而成立的第一所天主教大学。如今，UCAM拥有16,000名学生和约1,000名教授。UCAM的学生中有10%来自97个国家，分佈在五大洲，这使得它成为一个多元文化和创造财富的中心。超过4,600名国际学生接受了UCAM的本科、研究生和大学专业学位的培训。
Programme Structure
The Master of Arts in Marketing has a total of 90 ECTS credits. Each core module accrues 10 ECTS credits and there is a 30 ECTS credit Research Project.
5 Common Core Modules
(10 ECTS each)
- Strategic Marketing Management
- Marketing Analytics
- Social Media Marketing
- Understanding Consumer Buying Behaviour
- Business Research Methodology
Core Specialisation Module
(10 ECTS each) (Choose one)
- Global Marketing
- Digital Marketing
Research Project
(30 ECTS)
The Research Project can be started after completing the 6 modules.
Assessments
The modules are assessed through a work-based management report, assignments and/or case studies or simulations, and it shall be between 3,500 - 4,500 words. The Research Project shall be between 12,000-15,000 words.
The Dual Awards
Master of Arts in Marketing from IBES
Master of Arts in Marketing Titulo Propio from UCAM
Entry Requirements
- A bachelor's degree qualification in any subject from a recognised institution; or
- A professional qualification equivalent to a degree and a minimum of 2 years of work experience; and
- IELTS overall band of 5.5 or equivalent; or those having undertaken either an undergraduate or professional qualification taught and assessed in English will also be accepted as having met the English proficiency requirement.
Course Contents
Admission Process
Step 2
Upon receiving all documents, the application will be processed and reviewed within one week.
Upon acceptance, an offer letter will be sent to you.
Step 3
Acceptance of Offer
Referral
When you refer someone, you're not just helping them, but also contributing to the growth and development of our community's skills. Your friends can receive a fee waiver on their program fees, and you can earn cash-back rewards. It's a win-win situation where both you and your friends benefit!
Student Support
Here are the student support services you'll receive:
- Personalized English Writing Mentoring Session
Get one-on-one guidance and support for your English writing skills. - Student Support Team Access
Receive assistance with administrative matters from our dedicated support team. - Academic Mentors
The mentors are available to provide academic support throughout your program. - Program Induction Meeting
Attend an introductory meeting before the program begins to get acquainted with the details and requirements.
Disclaimer
- Information is accurate at the time of publication and is subject to change.
- The course is a purely distance learning course and is therefore not subject to the registration requirement. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
- Hopkins is a marketing partner of IBES and represents IBES.
